Escapist Whitening Toothpaste 65ml




Cinnamon, Orange & Peppermint

Selahatin Escapist Whitening Toothpaste: It represents the pursuit of a more perfect union between fantasy & reality, the ordinary and the extraordinary. It blends delicate but vivid cinnamon, a stroke of sun-kissed orange and frosty peppermint.

– I want to change the emotional experience people have when they start and end their day. I want people to use Selahatin and forget about reality and whatever everyday stuff’s going on and be taken to this magical fantasy place. To me, that’s what Escapist is, says founder Kristoffer Vural.


A four-dimensional rejuvenating whitening process gentle enough for daily use

  1. Deep cleansing (Sodium Lauryl Sulphate)
  2. Exfoliating (Hydrated Silica)
  3. Polishing and light-reflecting (Hydroxypatite)
  4. Enamel-bleaching (Sodium Bicarbonate)
  • Anti-inflammatory Limonene from Citrus fruit and antioxidant Edelweiss extract boosts bacterial balance and maintains healthy gums
  • The natural amino acid Betaine moisturises and nourishes
  • Mineralising Hydroxypatite provides proactive care for sensitive teeth


tick-mark icon 1100 ppm fluoride
tick-mark icon Housed in alu-tube (recycles endlessly)
tick-mark icon Anti-inflammatory
tick-mark icon Made In Switzerland
tick-mark icon Contains antioxidants
tick-mark icon Vetted by The Swedish Dental Association
tick-mark icon Vegan/Cruelty free
tick-mark icon Dermatologically tested


Aqua/[water], sorbitol, hydrated silica, ci 77891/[titanium dioxide], sodium lauryl sulfate, betaine, sodium bicarbonate, cellulose gum, aroma/[flavor], peg-12, dicalcium phosphate, glycerin, sodium fluoride, sodium saccharin, parfum/[fragrance], hydroxyapatite, limonene, synthetic fluorphlogopite, methylparaben, potassium chloride, cinnamal, eugenol, linalool, leontopodium alpinum extract, citral, tin oxide, geraniol, benzyl benzoate, cinnamyl alcohol & coumarin.

Selahatin Escapist Whitening Toothpaste

Escapist Whitening Toothpaste 65ml