724 Eau de Parfum

724 pays tribute to the city of New York in a bright and addictive olfactory interpretation. A nod to 24/7 (24 hours a day, 7 days a week), it reflects the incessant hustle and bustle of big cities, conducive to encounters and creation.

Wake up in the heart of the city that never sleeps. Under the blue sky, the laundries with their overflowing steam awaken our lungs, such as the combination of aldehydes with bergamot, with an almost immaculate clean freshness. And already the city is in full swing. White flowers line up in rhythm: Egyptian jasmine absolute, seringat and sweet pea follow each other in effervescence, while freesia and orange blossom stroll with allure. At the end of this very vertical architecture, as the sun sets, sandalwood and white musk rise to reassure and envelop.

An addictive, comfortable, rocketing fragrance to smell and feel the energy of big cities, 24/7.