Rule of 72 Eau de Parfum


Eau de Parfum 87ml



Guided by the sharpness of its namesake mathematical formula, rule of 72 combines the muted elegance of saffron and geranium with vigorous natural Thai oud and creamy guaiac wood. Leather notes, along with vetiver and pachouli, whisper confidence rather than scream it — for a scent as resolute as it is ambitious.

Inspired by the Rule of 72, which estimates the time it takes for an investment to double in value, the new fragrance from 27 87 is a tribute to the world of work and elegance. The fragrance evokes risk in the air, a precise calculation associated with determination. Woody, spicy, animalic, Rule of 72 is synonymous with discreet refinement, always appreciated.

Olfactory Notes

cardamom, cypress, geranium, saffronHEAD NOTES
agarwood, cedar, gayac wood, ylang-ylangHEART NOTES
leather, patchouli, vetiverBASENOTES

How to Apply

Apply perfume to areas where you feel your heartbeat, such as your wrist and neck. You can mist the perfume on the clothing, to let the scent remain longer. With eau de parfum, extrait de parfum and perfume, perfume is only worn on the skin, because oils need skin to retain fragrance. Cologne and Eau de toilette can be sprayed on clothing.

Note: If the perfume has a strong colour concentration, do not mist on light clothing.


Alcohol Denat., Parfum, Aqua, Alpha-Isomethyl lonone, Benzyl Benzoate, Benzyl Salicylate, Cinnamyl Alcohol, Citral, Citronellol, Coumarin, Eugenol, Geraniol, Isoeugenol, Limonene, Linalool.

Rule of 72 Eau de Parfum

Rule of 72 Eau de Parfum