We invest a lot in our denim, so they developed this unique wash that blends detergent, fabric conditioner, and color guard to clean and protect it properly! Clean, soften, and preserve color, leaving your denim with that perfect worn-in feeling.
Contrary to popular belief, most fading occurs in the dryer, not the washer. Denim is best washed inside out. This prevents abrasion, which increases color longevity and preserves elasticity. Always wash with like colors.
The start-to-finish laundering collection is scented in Classic, the ultimate "clean laundry smell."
Highly concentrated—up to 32 washes.
|Ingredients||Plant-derived anionic and nonionic surfactants, plant-derived softener (canola-based), essential oils, and fragrance.|